. >> it has been great, they sell us nationwide in every region except for new york and new jersey which we're working on. they're selling a ton of ice cream. >> your strawberry has some vinegar in it? >> it's not really odd but we need to use different ingredients for different nuances without using anything artificial. the strawberry has a splash of balcer, canadair which really brings up the fruit flavor and makes it more delicious. >> did you have tough times were you wanted to give up? what was the worst day? >> there was a monday night right when i for started in the middle of winter, it was raining and the sales for the day was $49 so i could have stood on venice in bed for more money that day. >> you are organic and you work with free market, what are those things important. >> with fair trade? >> that's right >> is important to continue to improve and not just a we are organic but to continue to find things such as being fair trade that protect workers and make sure it is coming from better sources. >> is there something you wish you knew on day one that you know now? >> cash, y